PEOPLE
interested in
PEOPLE
Holding a personal and holistic view, we turn qualitative research into a strategic tool to identify not only habits and automatisms but also transformations and behavioral changes.
In an increasingly fast-moving world with an excess of information, we believe that we are not just dealing with consumers. We are dealing with people: people full of stories, affections, dreams and memories. These elements are fundamental, as they explain gears and logics (also of consumption), which often go unnoticed.
OUR FOCUS IS
ON THE QUALITATIVE
APPROACH
Taking into account the needs of each client, and relying on our fieldwork background,
WE USE AND ADAPT SEVERAL QUALITATIVE TECHNIQUES
When quantitative methods are needed, we turn to our team of partners to improve the carrying of the research.
Desk Research
After collecting data and available information, the desk method allows us to deepen a specific topic before going to the fieldwork.
Online Monitoring
Through digital applications, we can capture the main impressions and opinions, both verbally and audiovisually.
In-depth Interview
Involves one-on-one engagement with interviewee's universe, in a way that we can deepen ideas on a particular subject.
Focus Group
By exploring different points of view on a given topic, we can capture many insights and alternatives possibilities of researching it.
Review
Providing a cosy and familiar environment different than a mirror room for participants, we explore and obtain valuable insights and perceptions for the research.
Street Survey
We identify strategic places for research, and then we go on these places conducting brief interviews on the spot where we identified recurrences, consumption profiles and mind-sets construction.
Hidden Client
Reproducing a real purchase/service context, we evaluate the experience of selling or providing services, identifying possible gaps and opportunities for improvement.
Participant Observation
With minimal interference, observing with non-verbal discourse, we trace behaviors, mapping signs and patterns of use and/or consumption.
Co-creation Workshop
After collecting the final data from research, we co-created strategic solutions in partnership with the client’s team.
Download our pdf for more information
OUR FINAL PRODUCT is a NARRATIVE
of what we have studied together with the paths we have taken to develop
INSIGHTS AND POINTS OF ATTENTION based on RESULTS ACHIEVED.
THE PRESENTATION'S FORMAT of the product is suited accordingly
to the particularity of each project, which can be introduced by
A COMPILATION OF IMAGES AND VIDEOS
with the main findings from the work field.
Being it a concept test, persona building, consumer journey, or a learning curve.
THROUGH A CAREFUL AND HUMAN PERSPECTIVE,
we provide honest and committed research to each demand.
Smart, fast thinker and creative, Nicoli owns a gift of handling multiple processes with easiness and cheerfulness.
Nicoli
Stern
Graduated in Marketing and Advertising at PUC-Rio, Nicoli started her career with market research in 2014 at Casa7. After collaborating with Wonderboom Consultoria Criativa, later she continued as a freelancer working on projects for clients such as Farm, Reserva, Kellogg's, L'Óreal , Coca-Cola, Prezunic, Oi, Ambev, Via Mia, Raízen, among others.
She is the founder of @instaquizzoficial - a research platform on Instagram. Acutely aware of culture and behavior, she is always on the lookout for new trends. Spontaneous, she loves to talk to people taking valuable advantage of her "poker face" in field research. She is naturally a curious person, which helps to bring brands closer to their consumers.
We trust at sharing other perspectives as a powerful feature.
This is why, whenever it requires, we can count on a network of facilitators
and partners highly skilled in their respective areas to assist us in developing
at eventual process stages.
Maria Ferramenta
Priscila Nicoletti
Fê Carvalho Leite
Erik Gerhard
Gabi Coimbra
moderadora e
facilitadora de workshop
moderator and analyst specialized in health,
science and innovation
moderator and cultural analyst / aspiring documentary filmmaker
moderator and expert analyst in online field
and netnography
video editor
Fê Maia
foresight practitioner, architect and urban planner
João Pinheiro
Mari Caldas
Maré
designer
and musician
specialist in cultural studies
of memory and English -Portuguese translator
curating people
and stories
We participate in projects collaborating with different institutes and customers from different branches and market categories
Instaquizz was created from Nicoli's quest, a naturally curious person,
to understand people's behaviors and preferences. Created in 2017 with two more friends, the instant search platform has been growing. It now has a little over
40 thousand followers, who respond to polls daily.
Besides being fun for Nicoli, Instaquizz also acts as an essential
tool for strategically testing research approaches.
@instaquizzoficial
